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Sürdürülebilirlik

Barilla, Yemek İsrafına Yaratıcı Tariflerle Dur Diyor

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Barilla, “Daha İyi Bir Yaşam İçin Yemek Keyfi” taahhüdü kapsamında gezegenin sürdürülebilirliği ile ilgili yeni projelere imza atmaya devam ediyor. Küresel gıda devi, gıda israfını azaltmaya yönelik önemli bir kampanyayı hayata geçirdi. TikTok platformunda başlatılan kampanya ile marka, tüketicileri buzdolabında kalan makarnaların yeniden kullanılmasına teşvik ediyor. Lezzet tutkunları, #SecondLifePasta etiketi ile tencerede kalan makarnalardan yeniden yorumladıkları lezzetli tariflerini paylaşmaya davet ediliyor.

Barilla, gezegenin sürdürülebilirliği konusunda hayata geçirdiği çalışmalarla farkındalık yaratmaya devam ediyor. Sürdürülebilir pişirmeyi yaygınlaştırma konusundaki hedefinin bir parçası olarak Barilla, mutfakta yemek israfıyla mücadele yöntemlerine dikkat çekiyor. Marka, 25 Ekim Dünya Makarna Günü’nde bir kampanya başlattı.#SecondLifePasta etiketiyle global çapta düzenlediği TikTok kampanyasında lezzet tutkunlarını tencerede kalan makarnaları yeniden değerlendirmeye teşvik ediyor.

Özellikle Z kuşağını mutfakta sürdürülebilirliğin önemi konusunda bilinçlendirmeyi hedefleyen Barilla, pasif pişirme gibi yeni pişirme yöntemlerini içeren ve yemek artıklarının nasıl değerlendirilebileceğine dair ipuçları veren tariflerle bilgilendirmeye devam ediyor. Böylelikle buzdolabında kalan makarnalardan yapılacak yeni lezzetli ve ilham verici tariflerle gıda israfının azaltılabileceğine vurgu yapılıyor. 

Gereksiz israftan kaçınmak, gıda sisteminin gezegen üzerindeki etkisini azaltmak ve insanları sorumlu bir şekilde tüketmeye ve keyif almaya teşvik eden Barilla, düzenlediği #SecondLifePasta kampanyası ile israfı azaltmada hepimizin bir rol oynadığını hatırlatıyor.

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